
Ian is a specialist in promoting products and services in the rich and dynamic online world of web 2.0. He focuses on not selling digital marketing components in isolation; what he actually does is help clients launch new products, tap into new markets, keep their customers loyal and collect vital consumer information.
Ian has successfully promoted products and services for B2B & B2C using SEO, PPC, email marketing, SMS technologies, on pack / instore promotions, viral campaigns, context networks, banners, e-coupons, widgets and blogging. Ian is a direct response emarketing specialist; who seamlessly links online activity with offline.
In 2007, Ian was instrumental in helping Comic Relief attract 30,000 more fundraisers utilising interactive SMS messaging. He took the UK’s top headset distributor’s online net sales from £400/month to an average of over £175,000/month. He helped the world’s largest brake manufacture communicate their brand globally with multilingual websites covering 35 countries. Through 12 months of successful digital campaigns using SMS, the web, and e-coupons he has introduced a previously unknown beer brand into the UK, gaining listings within every major supermarket.
Within the past 12 months, Ian has worked with Siemens, Comic Relief, BBC, Pilkington Glazing Plc, TMD Friction, Honeywell, Ubisoft, and Peroni.