The Elevator Principle

The Elevator Principle

The Elevator Principle © was developed by the business consultants during 2008 and 2009.

We’d spent an incredible amount of time with one of our clients, one of the world’s largest digital and data agencies, when we realised that their European based customer facing teams needed a new process to help them win more business. The Elevator Principle © was born.

The most important part of any sales process is qualifying the lead (whether this is from a prospect or an existing customer). We then follow the sales process through to its natural conclusion and through to account management and up selling / cross selling to contract renewal. The unique part of this new theory is that our consultants and strategists spend time in your business to understand your people and existing processes to tailor the training to suit your business.

We are passionate about your Return On Investment (ROI) and that’s why we spend the time understanding your business and illustrating the ways we can improve your sales process and profits. Identifying your needs is only the start as we’ll then train your team on how to achieve the best results from The Elevator Principle © using real life case studies that we’ve learnt from your business and industry. The process is then continued with ongoing training to enhance the process and a mentoring programme to help develop your team.

What makes this sales training programme different to others?:

1. It is tailored to your business
2. Team members are trained to ask internal and external Killer Questions to get the answers needed to make an informed business decision
3. Your sales team are individually trained and taken through each stage of The Elevator Process ©
4. The Elevator Principle © is a valuable programme for all members of the team
5. It can be used internally and externally
6. ROI is the key focus of the process